Challenge

Kellogg needed a Partner Concept to rotate into their line of indulgent  kid cereal innovations, in order to refresh it and keep moms engaged in the category.

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Solution

By leveraging the donut trend, we 

developed an emotive Brand, included name, and sensory 
graphics that delivers the donut experience to consumers.

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Responsibility

Partnered with Strategy to develop visual positioning. Ideated and Directed Creative Director, Writer and Designers, as well as designed idea.